Tag Archives: JuggleMedia

Admin Settings, Facebook Changes, Facebook Page, JuggleMedia, Screencast, Social Media in Wichita

Facebook recently changed their layout for business pages and after talking to many businesses in Wichita, here are the 7 most important changes you need to know about the new layout.

Click the picture below to see what we’re talking about.

(Clockwise from top)

1. Edit Page

The area where you go into the back side of the page has changed to the right side of the page. There area also some really new things under the “Edit Page” tab that you need to know. Stuff like:

1. “Your Settings” You can now be alerted when somebody interacts with the Page! That’s huge news! You can have your email buzzed anytime somebody posts or comments on the page.
2. “Managed Permissions” Worries about bad words? No problem. You can now include a “Moderation Blocklist” and “Profanity Blocklist” to make sure nothing nasty shows up on the page. You can also now delete a page if you’d like on this tab.
3. ” Basic Information” You can now change the Category of your business Page. If you want a Facebook URL like facebook.com/jugglemedia, you can do that there. If your business has less than 100 fans, you can also CHANGE THE NAME OF THE PAGE! YES!
4. “Profile Picture” This is where you can upload a profile picture to your Page. They can be up to 200 x 600 px and you can choose your thumbnail.That’s not really new, but we wanted you to know.
5. “Featured” Here is where you can choose up to 5 pages that your business specifically “likes.” These could be clients, organizations you belong, other partners and pages like that. There’s also now a “Page Owner” area so if you choose you can show what personal profile owns the page.
6. “Marketing” is a great tab to get into the Ads manager, Get a Facebook badge to put on your website as well as other important info to market your page to others.
7. “Manage Admins” is important so you can add other people to help you promote your Page. Like, say JuggleMedia. Hint, hint!
8. “Apps” are basically the guts of your Page. These are all the add-ons like Landing Tabs, Video and Discussions. Anything that used to be a “Tab” is now an “App.”
9. “Mobile” is HUGE for business owners! Each Facebook Page has a mobile email address that you can email a picture and video to the Page and it’ll show up on the Wall! It’s not a new function, but something we wanted to share with you.
10. “Insights” Who’s doing what on your page? How many people interacted on your page this week? Is your Page growing? Here’s where you find out.

2. Use Facebook as your Business

This is a really good idea for business owners around Wichita to actually interact on other business Pages on Facebook. Basically, by clicking “Use Facebook as______,” one could do a tremendous amount of networking. Watch this screencast we did here.

3. New Wall

ATTENTION! This is actually a pain. Now, the most important (as in, commented or interactions) stories on the Wall are at the top, not in chronological order. We believe this is a huge pain and will go back to the way it was. Soon…

4. Page Owners

If you want people to know who owns the page, you can now tell it to show who. Like JuggleMedia’s.

5. Tabs

Bye bye Tabs, Hello information being lost under the picture. We say it’s a bummer as it gets lost, but it does make the Page prettier. Ask us about Custom Landing Tabs and all that fun stuff. It’s important to help your fanbase grow!

6. Page Picture Size

We’ve seen reports that the size is now 180 x 540 but none of the Pages we own/manage have changed, so we are sticking to 200 x 600 pixel size on these images.

7. Featured Pictures

Jury is still out on whether we like this new function yet or not. Here’s the good, if used correctly (like we do?:)) a business can actually make these links to their website and what they do. Ours, for example link you to our site and some of the things we do.

Here’s what’s bad, each time you refresh the Page, they move around. Also, the size you see is small, but when you click on it, they pictures are huge. Therefore designing something really cool is difficult. If you decided to get creative, show us!

So, that’s where we are. There’s a bunch of other changes and we’re sure you have questions, so feel free to contact us at 747.9266 or email our CEO Ryan at rcole@jugglemedia.com. Of COURSE we’d love to have you as a fan on our Facebook Page as we try to help you with all this social media right here in Wichita Kansas the best we can. If you’re not interested, don’t like us. We don’t want you to “hide” us. Very sad:(

Enjoy your day!

FAcebook Deals, Foursquare, Google Places, gowalla, JuggleMedia

Facebook’s newest location-based service aptly named “Deals” can have a huge impact for 
local businesses struggling in a down economy. As a social network with more than 580,000 users within 50 miles of Wichita, Deals was released late last year just in time to encourage interaction amongst consumers during the busy holiday season. Now that it is over (except Valentine’s Day, St. Patrick’s Day and Easter and Mother’s Day AH WHEN DOEW IT STOP?!?) Facebook Deals can help even the smallest of companies reel in customers.

If used in the right way, Deals can help businesses “generate awareness, encourage in-store traffic and build customer loyalty” the social-networking giant said. This is due, in large-part to the four different kinds of Deals a business can use.

First, a business can offer an individual deal like “receive 20% off your entire purchase” or “show this deal and receive a free cup of coffee.” It’s an opportunity for the business to simply entice the people at the location to spend more, or it can become a promotional opportunity to generate in-store traffic.

There are also loyalty Deals like “after 5 visits, we’ll give you a free appetizer” or “after 20 visits, you’ve reached VIP status. Enjoy 20% off.” These are easy-to-use loyalty program opportunities that bring people back time and time again.

Third, Facebook offers Charity Deals to allow not-for-profits and different causes an opportunity to make money from other business traffic. They gave an example of Starbucks donating $1 for every Deal to go to Conservation International. It’s a way for people to feel empowered and connected to different causes while generating a running-tally or goal for a campaign.

Finally, and what I think makes Deals ultra-powerful, is the Friend Deal. When people shop, chances are, they are not doing it alone. Friends Deals allow a business to use the power of the social networking giant to spread the deal. Imagine going to a retail location and receiving a deal for you and five of your friends. The catch is, you just have to tag (Facebook’s way of connecting people to information) up to eight friends and they will receive the Deal as well. It’s an incredibly powerful tool that, when used correctly, can help a business expand it’s social outreach, increase sales, and make more money from simply posting the Deal and letting their customers do the promoting for them.

So how does Deals work? An individual heads to the location of the business and “checks-in” using a mobile device like their cell phone. When they do that, Facebook Deals pop up either at that specific location or, if say somebody is in Old Town Square, you can see which Deals are near-by and decide to shop there.  All a business has to do is set-up the Deal, promote it a little bit and encourage others to use it. Because it is social and Facebook is so connected, people will see the Deals in their feed.

Facebook Deals isn’t new. Sites like Foursquare and Gowalla have been offering location-based incentive programs for businesses for quite some time. However, due to the size and popularity of Facebook, Deals becomes a front-runner in connecting people to businesses. Combine Deals with a business Facebook Page, and you have a robust business connection tool that can essentially be a businesses entire customer-loyalty program. It’s a distinct opportunity to connect with customers on  a personal level, making repeat visits or purchases socially driven.

It’ll be interesting to see which businesses throughout Wichita use Deals to entice more customers to head their way. Better-yet, maybe you’ll get a Deal from a local business you’ve never heard from simply because your friend wanted to share it with you. That’s the power of social networks.

Cox Communications, JuggleMedia, social media wichita, Social Strategy, Wichita Kansas, Wichita Social Media

There are those in business that simply do not understand the powerful connections social media campaigns can create. To help you help them, I’ve created three simple little points.

1.  Simply explain what it is.

Many folks just don’t understand what the fuss is all about. Sometimes I ask “Have you ever seen it in action?” Many time the answer is no. The first step to getting nay-sayers towards the light is to simply sit down an show them all the connectivity. Ask them if you can show them how powerful it is. It shouldn’t take more than 10 minutes.  Let me know when you get to Twitter. I’ll help you there.

2. You have to show them the value

Sometimes it is a difficult and scientific task to prove social media value. Take this for example: What’s the value of a fan? Let’s say we run an ad on Facebook with a cost-per-click of $.10 (low, but doable). If the ad is engaging enough it can lead to a person connecting to the business page. Now that the person is connected to the business page, it’s only a matter of time (or a matter of the right promotion) that the person now is activated into a customer. $.10 for a new customer. Pretty inexpensive if you ask me.

3. Sign them in and “Wow!” them

One of my clients found me through Facebook because he set up a page as a way to track his daughter’s activity. Then this individual noticed the power of connecting with people in this personal matter. As we have spent time exploring the different social media technologies for his business, the light-bulb came on and now we are working to connect his business to the customers he serves as a customer relations tool.

One of the things that makes social media hard for people to understand is scale. How can I as a small business in Wichita, Kansas be effective and gain new customers using social media when most of the case studies are of national humongus companies?

What local company is using social media effectively to actually reach people?

Great question. Let’s see. On a personal level, when my wife and I moved, I set up my entire Cox Communications service over Twitter via @Cox_Will. I’ve seen a client’s  page increase by 1,000 fans in under 3 months and an incredible increase in sales (after the page sat dormant for 9 months). I’ve purchased heavily discounted tickets to try different attractions in and around Wichita. I’ve even changed the way I get all of my news. I haven’t picked up a newspaper or magazine in at least a year. Furthermore, if I were to have a problem with a story that a reporter wrote, all I would have to do is tweet them.

The opportunity to be successful is out there for EVERY (yes, I said EVERY) business in Wichita. Just because you competition, neighbor or favorite restaurant is on Facebook doesn’t mean you should be too. Social media is all about strategy and connecting people in the most appropriate places for your CUSTOMERS. All you have to do is ask yourself: Where are they online?

Let us help you find them. At JuggleMedia, we help you make more out of your time online right here in Wichita, Kansas with social media and other web-based technologies. Give us a buzz at 316.747.9266 or send me an email to rcole@jugglemedia.com and we’ll see when we can connect you to your customers better.