No- an Intern can’t do what we do…
Posted on March 24, 2010 in Social Media in Wichita Kansas by JuggleMedia
Facebook, Social Media Strategy, Twitter
A little pre-lunch rant…
Today I recieved the worst objection to date: I’m getting an intern to handle our social media.
Awesome. Good luck.
Social media needs to be done right. Here’s what’s going to happen. This company will get the intern and they will set them up with a typical Facebook page, it’ll probably have the necessary information, but it’ll stop there. Then what?
A proper social media strategy is super important to the long-term success of the company. There’s a huge difference between having somebody “manage” something and somebody “leading” something. Social media sites like Facebook and tweets on Twitter are actually communications that are VITAL to the organization. They are the virtual face of the company. Would you throw an intern in front of the local newspaper and have them handle all the questions that arise? Would you have the intern set up the website? Would you have the intern run your company? Would you have an intern handle customer objections on day one?
Now, although I may be a little harsh, my point is that social media is a HUGE deal. This is the future in the way we will communicate. It’s incredibly important for a business owner, especially a small one named after the owner, to control their social media presence. “I’m too busy”‘s and “It’s not important”‘s are garbage. Are you too busy to talk to the people giving you money? Are you saying that your customers aren’t important?
That’s what you are telling me if you hire an intern to handle your social media. It doesn’t take long to figure it out, just simple training and success from JuggleMedia.
Thanks. Rant over.
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