More People Join Social Networks if Brand Asks
Posted on October 18, 2010 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia
brands, Facebook, social media wichita, Social Strategy, Wichita Social Media
In a recent article, eMarker.com found that more people become fans of a Facebook Page if a brand asks more than a friend’s recommendation.
“Most commonly, that outreach comes from the brand itself. Three-quarters of Facebook users worldwide who had “liked” a brand told DDB Worldwide and Opinionway Research in September 2010 that they had been spurred to do so by an invitation or advertising from the brand they followed.” (eMaketer.com)
So what does this mean for you and your business here in Wichita Kansas trying to reach more customers via social media?
Simply put, encouraging people to join the page in other manners than “Suggest to Friends” on a Facebook Page are crucial to increasing brand outreach. In a post by Mari Smith, she noted this tactic should be used sparingly, if at all. She goes on to list some of her top suggestions here. The research above shows that only 59% of people join pages by this form.
So how do you get people to connect? Easy. Take it off-line. When you started your website, you had to promote it. Facebook is just like another website, it’s just that we can now see how many people get to your information and actually stick around to enjoy it time and time again.
At JuggleMedia, one of the first steps we encourage you to do is to contact your current customers. Think of this as a way to get everybody together on one site and communicate effectively with them. (We’ll help you with that step too!)
Have a good one!
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