[LINK] Super Bowl ads mix old and new media. You can too!

Posted on February 4, 2011 in Social Media in Wichita Kansas by JuggleMedia

Doritos, Facebook, Social Media in Wichita Kansas, Social Media Strategy, Super Bowl, Twitter, Wichita

At JuggleMedia, we help you tame the social circus by bringing you tips on how to localize your marketing based off of what the big brands are doing. If there’s a few things we can learn from Budweiser spending $3 million for :30 seconds on Sunday, it’s that they are maximizing their time online to boost the outreach of this traditional marketing channel. You can too!

USA Today posted this article today about how the Super Bowl ads will mix old and new media together. Pushing people from the $3 million :30 second commercial to places like Facebook, Twitter, iPads, smart phones and custom websites.

How can you benefit from these social media and online marketing tactics here in Wichita Kansas? Creating a Facebook Page may be a step, but as these brands are leading, it’s not enough to build a Doritos page and hope people show up.

To get the most locally out our social media, here are three tips to consider.

1. Create strong, meaningful, content-rich and brand-appropriate social media channels.

You and I can both tell which local company had a professional set-up their Facebook Page and which one’s didn’t. Sure, we both know that you can get going on Facebook, Twitter and YouTube yourself, but what apps are you going to use? How are you going to transition people that visit the page to fans? How are you going to maximize what little attention you grab from your potential customers? Creating a strong, meaningful, content-rich and brand-appropriate channel requires a tremendous amount of thought that can’t be achieved by an intern on a Friday afternoon. Places like Doritos spend hundreds of thousands of dollars setting up their Facebook page and developing a specific app. Now, you don’t need to go quite that far, but we do encourage you to take it serious.

2. Integrate your old and new media marketing.

Integrating your old and new media marketing is not accomplished by putting a Facebook and Twitter logo on your newspaper ad. Sorry. Integrating is about connecting the dots and making the conversation last over all of your channels and not just one. Use your Facebook page as a place to connect to people and tell them when to catch, call, connect in person. Set-up Twitter relationships with influential people that can help you when it’s time to promote your next golf tournament. Realize, as that USA Today article states, that the new water cooler isn’t in the break room, but online, in your hand, on your iPad, in the coffee shop, on YouTube.

3. Know WHY you are doing it!

How many times do you see an ad in a local paper, magazine or even television commercial that says “Find us on Facebook”? Um, WHY? What’s in it for me?!? I don’t know you!

You see, social channels like Facebook are personal. Your business is trying to connect with me in my personal space. Intermixed with my friends, family and that creepy old high school “friend” is your business trying to connect. You simply must know why you are there and WHAT you are offering. It’s not enough to simple say connect. Creating a plan is a vital first step to connecting properly across even one channel, much less multiple. The guys at Sketchers have spent an entire year and millions of dollars to get Kim Kardashian ‘s private gym rocking, and for what? :30 seconds of fame? Nope, much more with her current twitter follower count of 6,148,629 followers. Sure the :30 second Super Bowl commercial may pull an audience of 100 Million, but its the added bonus of Kim tweeting before, during and after the big game that Sketchers is counting on (and has contractually signed. If not already in the sending que.)

At JuggleMedia, we help Wichita businesses make sense of this crazy social media circus to create actionable plans and campaigns designed to make businesses connect more effectively online. We with with your business to create, integrate and socialize your brands products and services. To contact us, drop us an email off to the right or call us at 316.747.9266 and we’ll help you Tame the social circus.