JM adds text and Foursquare help
Posted on March 30, 2010 in Social Media in Wichita Kansas by JuggleMedia
Foursquare, Wichita Social Media
Hey there, Ryan here!
At JuggleMedia, I’d say about 20-50% of our time is used keeping up with the latest in non-traditional marketing. I find that it is super important to be on top of these tools to ensure that our clients use the best medium to communicate with people.
Notice: businesses need to meet their customers where they are, not where they want them to be.
“Traditional marketing” (in my mind, things like billboards, radio, television and print advertising) aren’t outdated, uncool or unnecessary. Using these tools can be very effective to the overall message success, if that is in fact where the audience that one if trying to target is hanging out.
However, it’s important for people to meet people in their comfort zone. Technology that is currently updating can be overwhelming for some to keep up on and understand, thus why I find it important to try to stay up on it for you.
Take Foursquare for example. This location-based “game” can have some awesome traffic-driving initiatives built into it for businesses that are built based off of their location, like bars, restaurants, shops or even housing developments. The ability for a person on foursquare to know and understand what’s happening at a certain venue is an awesome tool to drive customers. I have yet to see a bar, restaurant or store offering me an incentive on foursquare to come into the store. It’s a very cool and important technology to harness.
But what about other tools like text-message marketing? We do that too. If you have somebody outside your location, how are you going to communicate to them? Big signs? Fliers? What if it was a lot cheaper and more personal? Text-message marketing offers a HUGE opportunity to communicate with people on their own terms, with their most intimate device. People wake-up to their cell-phones and many can’t live without it, so using it as a primary tool to communicate would only benefit both parties. Think about it.
From restaurants to funeral homes, our clients use us at the way to connect ideas to people. Messages to sales. Sales to money. Money to success.
How can we help you? Give me a buzz directly at 316.747.9266 or rcole@jugglemedia.com. Let’s chat about the things that we do and the problems that you have. Who knows, we may be able to help.
Thanks
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