7 New changes to your Facebook Page

Posted on February 18, 2011 in Social Media in Wichita Kansas by JuggleMedia

Admin Settings, Facebook Changes, Facebook Page, JuggleMedia, Screencast, Social Media in Wichita

Facebook recently changed their layout for business pages and after talking to many businesses in Wichita, here are the 7 most important changes you need to know about the new layout.

Click the picture below to see what we’re talking about.

(Clockwise from top)

1. Edit Page

The area where you go into the back side of the page has changed to the right side of the page. There area also some really new things under the “Edit Page” tab that you need to know. Stuff like:

1. “Your Settings” You can now be alerted when somebody interacts with the Page! That’s huge news! You can have your email buzzed anytime somebody posts or comments on the page.
2. “Managed Permissions” Worries about bad words? No problem. You can now include a “Moderation Blocklist” and “Profanity Blocklist” to make sure nothing nasty shows up on the page. You can also now delete a page if you’d like on this tab.
3. ” Basic Information” You can now change the Category of your business Page. If you want a Facebook URL like facebook.com/jugglemedia, you can do that there. If your business has less than 100 fans, you can also CHANGE THE NAME OF THE PAGE! YES!
4. “Profile Picture” This is where you can upload a profile picture to your Page. They can be up to 200 x 600 px and you can choose your thumbnail.That’s not really new, but we wanted you to know.
5. “Featured” Here is where you can choose up to 5 pages that your business specifically “likes.” These could be clients, organizations you belong, other partners and pages like that. There’s also now a “Page Owner” area so if you choose you can show what personal profile owns the page.
6. “Marketing” is a great tab to get into the Ads manager, Get a Facebook badge to put on your website as well as other important info to market your page to others.
7. “Manage Admins” is important so you can add other people to help you promote your Page. Like, say JuggleMedia. Hint, hint!
8. “Apps” are basically the guts of your Page. These are all the add-ons like Landing Tabs, Video and Discussions. Anything that used to be a “Tab” is now an “App.”
9. “Mobile” is HUGE for business owners! Each Facebook Page has a mobile email address that you can email a picture and video to the Page and it’ll show up on the Wall! It’s not a new function, but something we wanted to share with you.
10. “Insights” Who’s doing what on your page? How many people interacted on your page this week? Is your Page growing? Here’s where you find out.

2. Use Facebook as your Business

This is a really good idea for business owners around Wichita to actually interact on other business Pages on Facebook. Basically, by clicking “Use Facebook as______,” one could do a tremendous amount of networking. Watch this screencast we did here.

3. New Wall

ATTENTION! This is actually a pain. Now, the most important (as in, commented or interactions) stories on the Wall are at the top, not in chronological order. We believe this is a huge pain and will go back to the way it was. Soon…

4. Page Owners

If you want people to know who owns the page, you can now tell it to show who. Like JuggleMedia’s.

5. Tabs

Bye bye Tabs, Hello information being lost under the picture. We say it’s a bummer as it gets lost, but it does make the Page prettier. Ask us about Custom Landing Tabs and all that fun stuff. It’s important to help your fanbase grow!

6. Page Picture Size

We’ve seen reports that the size is now 180 x 540 but none of the Pages we own/manage have changed, so we are sticking to 200 x 600 pixel size on these images.

7. Featured Pictures

Jury is still out on whether we like this new function yet or not. Here’s the good, if used correctly (like we do?:)) a business can actually make these links to their website and what they do. Ours, for example link you to our site and some of the things we do.

Here’s what’s bad, each time you refresh the Page, they move around. Also, the size you see is small, but when you click on it, they pictures are huge. Therefore designing something really cool is difficult. If you decided to get creative, show us!

So, that’s where we are. There’s a bunch of other changes and we’re sure you have questions, so feel free to contact us at 747.9266 or email our CEO Ryan at rcole@jugglemedia.com. Of COURSE we’d love to have you as a fan on our Facebook Page as we try to help you with all this social media right here in Wichita Kansas the best we can. If you’re not interested, don’t like us. We don’t want you to “hide” us. Very sad:(

Enjoy your day!

[LINK] Super Bowl ads mix old and new media. You can too!

Posted on February 4, 2011 in Social Media in Wichita Kansas by JuggleMedia

Doritos, Facebook, Social Media in Wichita Kansas, Social Media Strategy, Super Bowl, Twitter, Wichita

At JuggleMedia, we help you tame the social circus by bringing you tips on how to localize your marketing based off of what the big brands are doing. If there’s a few things we can learn from Budweiser spending $3 million for :30 seconds on Sunday, it’s that they are maximizing their time online to boost the outreach of this traditional marketing channel. You can too!

USA Today posted this article today about how the Super Bowl ads will mix old and new media together. Pushing people from the $3 million :30 second commercial to places like Facebook, Twitter, iPads, smart phones and custom websites.

How can you benefit from these social media and online marketing tactics here in Wichita Kansas? Creating a Facebook Page may be a step, but as these brands are leading, it’s not enough to build a Doritos page and hope people show up.

To get the most locally out our social media, here are three tips to consider.

1. Create strong, meaningful, content-rich and brand-appropriate social media channels.

You and I can both tell which local company had a professional set-up their Facebook Page and which one’s didn’t. Sure, we both know that you can get going on Facebook, Twitter and YouTube yourself, but what apps are you going to use? How are you going to transition people that visit the page to fans? How are you going to maximize what little attention you grab from your potential customers? Creating a strong, meaningful, content-rich and brand-appropriate channel requires a tremendous amount of thought that can’t be achieved by an intern on a Friday afternoon. Places like Doritos spend hundreds of thousands of dollars setting up their Facebook page and developing a specific app. Now, you don’t need to go quite that far, but we do encourage you to take it serious.

2. Integrate your old and new media marketing.

Integrating your old and new media marketing is not accomplished by putting a Facebook and Twitter logo on your newspaper ad. Sorry. Integrating is about connecting the dots and making the conversation last over all of your channels and not just one. Use your Facebook page as a place to connect to people and tell them when to catch, call, connect in person. Set-up Twitter relationships with influential people that can help you when it’s time to promote your next golf tournament. Realize, as that USA Today article states, that the new water cooler isn’t in the break room, but online, in your hand, on your iPad, in the coffee shop, on YouTube.

3. Know WHY you are doing it!

How many times do you see an ad in a local paper, magazine or even television commercial that says “Find us on Facebook”? Um, WHY? What’s in it for me?!? I don’t know you!

You see, social channels like Facebook are personal. Your business is trying to connect with me in my personal space. Intermixed with my friends, family and that creepy old high school “friend” is your business trying to connect. You simply must know why you are there and WHAT you are offering. It’s not enough to simple say connect. Creating a plan is a vital first step to connecting properly across even one channel, much less multiple. The guys at Sketchers have spent an entire year and millions of dollars to get Kim Kardashian ‘s private gym rocking, and for what? :30 seconds of fame? Nope, much more with her current twitter follower count of 6,148,629 followers. Sure the :30 second Super Bowl commercial may pull an audience of 100 Million, but its the added bonus of Kim tweeting before, during and after the big game that Sketchers is counting on (and has contractually signed. If not already in the sending que.)

At JuggleMedia, we help Wichita businesses make sense of this crazy social media circus to create actionable plans and campaigns designed to make businesses connect more effectively online. We with with your business to create, integrate and socialize your brands products and services. To contact us, drop us an email off to the right or call us at 316.747.9266 and we’ll help you Tame the social circus.

Facebook now a bigger “Deal” for local businesses
 in Wichita

Posted on January 31, 2011 in Social Media in Wichita Kansas by JuggleMedia

FAcebook Deals, Foursquare, Google Places, gowalla, JuggleMedia

Facebook’s newest location-based service aptly named “Deals” can have a huge impact for 
local businesses struggling in a down economy. As a social network with more than 580,000 users within 50 miles of Wichita, Deals was released late last year just in time to encourage interaction amongst consumers during the busy holiday season. Now that it is over (except Valentine’s Day, St. Patrick’s Day and Easter and Mother’s Day AH WHEN DOEW IT STOP?!?) Facebook Deals can help even the smallest of companies reel in customers.

If used in the right way, Deals can help businesses “generate awareness, encourage in-store traffic and build customer loyalty” the social-networking giant said. This is due, in large-part to the four different kinds of Deals a business can use.

First, a business can offer an individual deal like “receive 20% off your entire purchase” or “show this deal and receive a free cup of coffee.” It’s an opportunity for the business to simply entice the people at the location to spend more, or it can become a promotional opportunity to generate in-store traffic.

There are also loyalty Deals like “after 5 visits, we’ll give you a free appetizer” or “after 20 visits, you’ve reached VIP status. Enjoy 20% off.” These are easy-to-use loyalty program opportunities that bring people back time and time again.

Third, Facebook offers Charity Deals to allow not-for-profits and different causes an opportunity to make money from other business traffic. They gave an example of Starbucks donating $1 for every Deal to go to Conservation International. It’s a way for people to feel empowered and connected to different causes while generating a running-tally or goal for a campaign.

Finally, and what I think makes Deals ultra-powerful, is the Friend Deal. When people shop, chances are, they are not doing it alone. Friends Deals allow a business to use the power of the social networking giant to spread the deal. Imagine going to a retail location and receiving a deal for you and five of your friends. The catch is, you just have to tag (Facebook’s way of connecting people to information) up to eight friends and they will receive the Deal as well. It’s an incredibly powerful tool that, when used correctly, can help a business expand it’s social outreach, increase sales, and make more money from simply posting the Deal and letting their customers do the promoting for them.

So how does Deals work? An individual heads to the location of the business and “checks-in” using a mobile device like their cell phone. When they do that, Facebook Deals pop up either at that specific location or, if say somebody is in Old Town Square, you can see which Deals are near-by and decide to shop there.  All a business has to do is set-up the Deal, promote it a little bit and encourage others to use it. Because it is social and Facebook is so connected, people will see the Deals in their feed.

Facebook Deals isn’t new. Sites like Foursquare and Gowalla have been offering location-based incentive programs for businesses for quite some time. However, due to the size and popularity of Facebook, Deals becomes a front-runner in connecting people to businesses. Combine Deals with a business Facebook Page, and you have a robust business connection tool that can essentially be a businesses entire customer-loyalty program. It’s a distinct opportunity to connect with customers on  a personal level, making repeat visits or purchases socially driven.

It’ll be interesting to see which businesses throughout Wichita use Deals to entice more customers to head their way. Better-yet, maybe you’ll get a Deal from a local business you’ve never heard from simply because your friend wanted to share it with you. That’s the power of social networks.

Free Lesson Friday- Facebook Wall Feed- You know there’s two, right?

Posted on January 21, 2011 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

Facebook Wall Feed, social media wichita

Your Facebook Wall Feed is actually two different Walls. The default is this Wall called “Top News” and it doesn’t show everything Facebook has to offer you today! GASP! You could be missing more information about your friends and family! Did you see that cute cat picture your Aunt Margaret posted?!? No? Check out the other “Recent News” Tab.

Or- Watch the video- I walk you through it.

If you have any other questions about Facebook, Twitter, YouTube or online marketing in general, ask on out Facebook Page and we’ll screencast our answer so you can learn!

Have an awesome weekend!

Use HootSuite to manage, well, everything (ish)

Posted on January 19, 2011 in Social Media in Wichita Kansas by JuggleMedia

blogs, Facebook, HootSuite, social media management tools, Twitter, Wordpress

When you first get underway managing social media accounts, many people get overwhelmed at the sheer amount of information they have to look through. Post on Twitter, Facebook, WordPress Comments, and a whole bunch of other stuff can be pretty nuts! Enter HootSuite.

Full disclosure, JuggleMedia is an affiliate of HootSuite only as a reseller of the program. Feel free to click the link to the left and sign-up under us. Same price, only we get a kick-back. Nice transparency huh!?!

HootSuite, all affiliation aside, is the best program that we have found at JuggleMedia to manage your local social media activities around Wichita. It’s a robust (and extremely inexpensive $5.99 per month) program that monitors keywords, tweets, Facebook Posts, Foursquare check-ins as well as the capibility to, er, dare-I-say schedule (GASP) messages. Shh, don’t tell anybody.

When it comes to scheduling messages, I’m going to give you a short speech and then it’s up to you. In a perfect world, I’d never recommend you scheduling messages as social media channels are real-time and important to monitor constantly. NOW, with that said, there’s reality in the small-business world. If you create a social strategy and you have key marketing messages that you’d like to promote at key times, by all means schedule, BUT know when they leave so you can monitor reactions.

Let me know if you have any questions about HootSuite or would like for us to show you how it works. It’s pretty darn cool if you ask me. It works, it’s powerful and we haven’t even gotten into the analytics and custom reports it offers!

Help send our CEO to Explore and Engage 2011

Posted on January 7, 2011 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

#eeict, Engage and Explore, Start-Thinking, Wichita Social Media, YouTube

As a social marketing company in Wichita, it’s important to constantly learn what the larger, national brands are up to and see how to incorporate their success (and avoid their failures) into small businesses. On January 19th, Brian Solis, author of “Engage or die!” and Jason Falls runs popular blog Social Media Explorer. Two great minds to learn from, no doubt.

So here’s the deal, we would love your help sending Ryan E Cole, our Chief Engagement Officer to the conference so he can freshen up a bit, learn from these two brainiacs as well as the other folks in the room. In return, he will share the knowledge that specifically applies to smaller businesses right here in Wichita with a series of blog posts and action-steps for clients.

Here’s the steps to help.

1. Head over to Start-Thinking’s Facebook Page and look for Ryan’s video. (Click Here)

2. Click “like” below his and HIS ONLY . The one with the most “likes” wins.

Thank you so much!

6 Social Hopes for Wichita in 2011

Posted on January 3, 2011 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

Facebook, facebook places, Foursquare, gowalla, social media wichita, Wichita Kansas

With 2011 finally in full-swing, I wanted to add my hopes for social media around the Wichita area. Notice I said hopes. These aren’t predictions. These are just 6 simple things that I hope happen in the next year.

1. Location-based social networks will draw me in

Many people are using popular location-based social networks like FourSquare, Gowalla and even Facebook Places, but in terms of businesses utilizing these as business opportunities, I feel Wichita could benefit. I WANT a restaurant to target me and use my location to market to me. I WANT to know what your special is on a night I’d like to take my wife and I out to eat. I personally WANT businesses to use this. It shows that you are thinking about your customer and you WANT me there. Not wanting me to stumble in.

2. I’ll know why to “like” you or follow you

I’ve seen so many more businesses create a Facebook Page or join Twitter (of course, I’m a little sensitive to this market) and then start to yell “FOLLOW ME,” “LIKE ME,” “LOOK AT ME!.” I’ve even see some companies using traditional streams to market their social channels, which I applaud. I believe many forget to answer “WHY.” Why should I follow you? Why should I join you Facebook Page? Why? Why? Why?

I hope that 2011 bring on the year of answering WHY!

3. My friends will tweet

I have friends on Twitter who have joined up and have yet to tweet. Bummer. I actually want to know what they are up to. What things they are interested in. I want to know where they are. I want to see all of their Christmas Pictures.

I see more and more and more businesses joining Twitter. It’s a great channel to spread short-burst communication with people if use effectively. Along with the “Why” question, I want to know what they are going to offer me. I know that sounds selfish, but it doesn’t have to be a free soda every time.

4. We’ll see businesses work harder to create creative content

Cool. You joined social networks and have an email newsletter. What are you going to say? Again, why am I here. Adding a social media component is like adding an entire multimedia department. Creativity wins and in a world of short attention spans, it vital. It’s important to record your CEO’s latest message, but I also want to see real creativity flourish. I’m looking for Flash Mobs, creative YouTube videos, fun Facebook Promotions, engaging tweet or best yet an email that entices me to buy. I hope that many Wichita businesses jump on the creativity train and show me some awesome stuff!

5. I hope to learn from other successful LOCAL social media campaigns

What Skittles and Old Spice do in the social world with millions of followers is sweet, but what about the local business with 2,000 followers on Facebook? What about making actual money with this stuff. More and more of our clients are having success with social media because we built an awesome foundation with them. We’ve engaged their audiences and we’ve had a lot of fun! I want to see more of these successes that allow us to be successful here. Successful now. Successful in Wichita Kansas.

6. Businesses focus on their true strengths

Being all things to all people is overrated. Thankfully small is the new big. JuggleMedia doesn’t want to be a website company. We can do it, but that takes us away from social media. I want to see more businesses saying no because its not their specialty.

The same holds true in social media within a company.  Sometimes Twitter is best, sometimes Facebook. Sometimes YouTube. I want to see more businesses using each technology effectively specifically for their business. No two social campaigns are the same, so I hope to see less and less copying and more and more creativity.

I hope each and every one of you can also use these technologies to better connect to your customers and activate them more frequently to purchase more often, making it a prosperous new year for you!

All the best in 2011!

JuggleMedia helps build YuleFinder.com to spread Christmas Cheer

Posted on December 10, 2010 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

christmas lights, collaboration, one-up interactive, social media wichita, thrive solutions, vale, wichita lights, Wichita Social Media

YuleFinder.com

JuggleMedia teamed up with One-Up Interactive, Thrive Solutions and Vale to create YuleFinder.com.

We build the site with the premise in mind that it’s the only site to “Find the Twinkle” around Wichita. While we have grand ideas for this site, this year it was an opportunity for all of our companies to concept, create, design, code, tweak, perfect and post in as little as seven days.

So what? Why is that important? Three things. First, in the world of web and coding, that’s fast. You can’t see how complex yulefinder.com is, but I assure you it’s a very difficult piece to create in that amount of time. An awesome testate to One-Up Interactive and their skills.

Second, there’s a hole bunch of news about local businesses collaborating on projects. Here is an honest-to-God collaborating project to prove to the local business community it can be done and done fast, efficiently and it works well! Oh, by the way, it’s not the first time these companies have collaborated and it sure won’t be the last.

Finally, there’s the ability for our companies to give back. What we can use our collective awesomeness to connect people to causes and generate more buzz around them. Thus, why you see Lights on St. Paul and Lights on the Lake on the homepage. Feel free to donate. Using social media channels around Wichita, we now have the ability to spread this message quickly, inexpensively and drive traffic to the site. I’d tell you how many page views our site has had, but you wouldn’t believe it. We couldn’t either.

So try out YuleFinder.com. Tell us what you think. We’d love your feedback to make the site better for you. We have an on-going list of perfect “wants” in the site and would love for you to add to it. Zip us an email to hohoho@yulefinder.com and we’ll incorporate your idea!

Merry Christmas and God Bless!

3 Free Tools to Monitor your Brand

Posted on November 1, 2010 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

Google Alerts, monitor social media, socialmention, twitterfall, Wichita Social Media

Last week, we were thrilled to have the Wichita Business Journal as us some simple questions about monitoring your brand online and in the social space. They were following up on a Weber Shandwick Report that 34% of Global Chief Communications Officers say that their brand has been under some sort of attack in the social space over the past 12-month period.

Here are hundreds of tools that you and your business can use to monitor your brand online ranging from free to super-expensive. Here are three simple-to-use, and FREE tools that we at JuggleMedia enact for each of our clients to monitor their brands.

socialmention.com

What it does: Monitors all traffic online like blogs, micro-blogs, networks, bookmarks, comments, events, images, news, video, audio and questions. Essentially socialmention.com looks at Facebook Posts, Twitter, Blog and even the comments on those blogs.

Why it rocks: Want to be alerted when somebody says anything about your business? Want a daily email of everything said about you online? Done. Socialmention.com allow you to set-up an alert to notify you whenever something is said online.

What is costs? FREE! YES!

Google Alerts

What it does: Google Alerts allows you to really focus on all web traffic mentioning your brand. From the things your wholesalers may be saying about your products to their customers to the things left in comments, Google Alerts covers the non-social aspects of your brand really well.

Why it rocks: Google Alerts is one of those tools that you’ll start to get in your inbox and sometimes want to ignore. Think of it was one of those things that you need to check to make sure everything online is perfect. You can opt to have an alert when it happens or once per day. I recommend the once-per-day option. Always a good bet.

Cost: Free

TwitterFall

What it does: TwitterFall allows you to monitor the traffic said within a certain geographic area, either about your business, your brand, yourself or any specific keyword you need it to monitor.

Why it rocks: Twitterfall is a great tool because it allows you to look at your Twitter lists, upload a new search, add your location and even exclude specific words you don’t want.

Cost: Free. Which is good, but each time you revisit the site, you have to re-do your search criteria. Kind of a bummer, but a good tool.

All of these things can be implemented for free and for your business right here in Wichita, Kansas. If you need anymore help, please feel free to call us at 316.747.9266. We’d be more than happy to help you figure out all your social media right here. Right now!

We’re heading to #140conf and you should too!

Posted on October 22, 2010 in JuggleMedia Wichita, Social Media in Wichita Kansas by JuggleMedia

#140conf, hutchinson kansas, Wichita Social Media